01
The problem
Dispatchers had a map in their head and a phone that rang when something was already late. Drivers had no quiet way to say they were stuck.
Project / 05
A tracker for a fleet that knew where trucks were in theory, and not on the ground.

01
Dispatchers had a map in their head and a phone that rang when something was already late. Drivers had no quiet way to say they were stuck.
02
Dispatchers see location, delays, and a simple exception list.
03Approach
The product is late, missing, and waiting — not a live map everyone stares at.
Status updates had to survive a dead stretch of road and sync when the signal came back.
One queue, one owner, a reason you can read out loud to a customer.
We sat with dispatch for the first week of live runs, then scheduled check-ins.
Dispatchers see location, delays, and a simple exception list — not another group chat.
01Selected work
Learning, retail, operations, and care — each one left with training and after-sales, not just a go-live date.
Tell us the job your team needs done and we will map a scope.